There are many benefits to using print advertising for your business. Further, based on the current trends, we expect that print marketing will remain a highly effective and reliable way to grow your business for years to come. As we start 2022, it’s crucial to stay informed on the latest trends so that you can plan your marketing strategy for this year.
Print marketing is an engagement-driving yet straightforward way to market your business and you need to know how to use it to your advantage. In fact, according to the marketing research institute Marketing Sherpa, 82 percent of internet users within the United States trust print advertising more than digital marketing.
With marketing trends constantly changing and evolving, you may not know exactly where to start. Luckily, Davant Indy is here to demystify nine of them to watch for in 2022.
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Personalized Print Marketing is Everything
While print advertising is a deeply personal form of marketing at its core, we expect the personal side of print to develop to even more meaningful levels. This year, your business should be using printed materials to its advantage through targeted flyers, personalized direct mailers, and expertly customized posters. Personalized print marketing is one of the best ways to leap over your competition, and we expect this trend to hold firm in 2022.
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It’s Still a Good Idea to Keep Your Print Advertising Simple
The old saying “less is more” rings true regarding print advertising. We live in an age of digital marketing more than ever before. This creates a yearning among consumers for something simple yet effective when it comes to marketing. Print marketing gives you the perfect opportunity to take a minimalistic approach that makes a huge impact. Make sure that your text and imagery are highly targeted and straightforward. Further, we highly recommend taking advantage of white space in your chosen layout so that you can more effectively showcase your services and products.
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Use Targeted Direct Mailers
Not only does targeting your audience thru direct mail improve your overall marketing, but it also improves the experiences of your customers as well. In 2022, we expect targeted direct mailers to be more widely used than any previous year. You can start by targeting specific audiences by segmenting them based on demographics, location, or purchasing habits. Targeting specific audiences through direct mail will help you resonate more deeply with your chosen customers. As a result, you can attract more high-quality leads than in previous years.
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Combining Print & Digital Marketing
Although we are huge proponents of the power of the printed ad, that doesn’t mean that you should abandon your digital marketing efforts. One of the most critical print advertising trends we expect in 2022 involves combining digital marketing and print advertising.
Consider how your digital marketing and print marketing campaigns can be used together to be more effective. For example, you may want to use online call-to-actions (CTAs) in your print advertising. Another popular way to combine your digital and print marketing efforts is through QR codes that you can include on your print marketing materials to direct customers to a specific page of your website.
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The Use of Special Finishing Options Will Remain King
Because printed materials are so tangible, it allows you to appeal to your customers’ senses. We expect a continued trend of the wide use of finishing options to more effectively appeal to the five senses of each of your customers. A few of the most popular finishing options for you to explore include embossing, debossing, foiling, laminating, and spot UV.
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The Use of Recycled/Sustainable Paper
In 2020 and 2021, customers started to pay attention to businesses’ efforts to be more sustainable. We expect businesses to put even more effort into showing their consumers that they care about sustainability in 2022. By partnering with an environmentally-conscious print provider, you can ensure that recycled/sustainable paper is being used in your print advertising- something that your customers will deeply appreciate and respect.
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Don’t Be Afraid to Use Color
In print, the use of color is critical. Color has the power to make or break a marketing campaign and can even impact the mood of your customers! Just as in previous years, a significant trend we’ll see in 2022 is the continued use of color. Color will always remain essential when it comes to setting the mood of your campaign. Choose the right colors in your marketing and improve your chances of earning high-quality leads!
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A Continued Focus on Customer Retention and Loyalty
The new year presents the perfect opportunity for you to get back in touch with current customers and remind them of their importance to you. Because it is much more expensive to attract a new customer than it is to foster your relationship with a current one, a continued focus on customer retention and loyalty will remain king. Increase customer loyalty and retention through print advertising by launching a promotional merchandise campaign or sending that all-important targeted direct mail we discussed earlier.
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Don’t Forget About the Importance of Retargeting
Finally, we expect retargeting after campaigns will remain just as crucial in 2022. Retargeting is an essential component of any marketing campaign. A few ways to retarget effectively include sending promotional merchandise to your new customers or sending highly personalized direct mail to recent visitors of your website, for example. Use retargeting to ensure you’re never far from the minds of your customers in the new year!
Trust the Experts at Davant Indy to Guide Your Print Advertising Efforts in 2022!
Now that you know about the nine most important print advertising trends of 2022, you have all of the information you need to get started on your next campaign with confidence. Still, you may need a helping hand to guide you along the process, providing the skills and expert advice you need to make a real impact.
At Davant Indy, we specialize in everything print advertising. From designing and printing to signage and promotional products, we offer the printing services you need to put your best foot forward in 2022. Take a look at our work to see why we’re the most trusted name in print marketing in Indiana. Contact us today to find out what we can do for you. We look forward to working with you!
Photo by Brands&People on Unsplash
