Creating an event program for your holiday gathering not only provides attendees with an overview of the event’s itinerary but also adds an extra touch of professionalism and class to your occasion. Whether your event is a corporate end-of-year party, a charity gala, or a community festival, a well-thought-out program serves as a handy guide for guests and a valuable tool for organizers.
We see these often throughout the holiday season here at Davant Indy, and so we know just what needs to be included to make the program a hit with your guests. So, let’s dive into what exactly you should include in this year’s holiday event program.
The Importance of Event Programs
In today’s digital age, physical event programs might seem a bit old-fashioned. However, they continue to hold significant value for several reasons. Notably, they provide a tangible record of the event, enhancing the memory of the occasion for attendees. Moreover, they can serve as an effective marketing tool, boosting brand visibility and offering an advertising platform for sponsors.
The Origin and Evolution of Event Programs
Event programs trace their roots back to the grand theatres of ancient Greece, where ‘programmes’ were used as simple, informal lists to guide spectators through the day’s events. Over the centuries, as theatrical productions and public events evolved in scale and sophistication, so did these ‘programmes.’ They transformed into more detailed guides, providing spectators with a comprehensive understanding of what to expect, including a synopsis of acts, profiles of performers, and often, a word from the event sponsors.
By the 18th and 19th centuries, with the advent of mass printing, programs became a ubiquitous element of public gatherings, from concerts and ballets to exhibitions and fairs. They were no longer just functional guides but also objects of artistry, often featuring beautiful designs, illustrations, and typography, making them cherished keepsakes.
In the 20th century, with the rise of corporate and large-scale public events, the role of event programs evolved even further. They became a valuable tool for branding, marketing, and communication, providing a platform for event organizers to share their vision, acknowledge sponsors, and connect with the audience on a deeper level.
Today, even in our digital age, event programs continue to hold their ground as an essential element of any gathering. They offer a unique blend of utility, nostalgia, and tangible value that digital alternatives struggle to match. Whether it’s a wedding, a corporate gala, or a community festival, a well-designed event program serves as a comprehensive guide, a marketing tool, and a cherished memento, adding a touch of class and sophistication that enhances the overall event experience.
What to Include in Your Holiday Event Program
1. Event Schedule
A detailed schedule helps attendees plan their time and ensures that they don’t miss any crucial parts of the event. It should outline what’s happening, when, and where, from the opening ceremony to the closing speech.
2. Speaker or Performer Profiles
If your event features speakers or performers, include brief profiles of them in your program. This allows attendees to familiarize themselves with the person beforehand and enhances their engagement during the performance or talk.
3. Sponsor Information
Paying tribute to your sponsors in the program helps them get the recognition they deserve. It also shows potential future sponsors that you appreciate their contributions. Plus, if you’re hosting a charity event, people want to know where money is coming from and where it’s going.
4. Maps and Directions
For larger events, including a venue map and clear directions can be invaluable for helping attendees navigate the space. This portion of your program can highlight specific features such as restrooms, lounges, and eating areas.
5. Contact Information
Don’t forget to include contact information for event organizers. This will give attendees an easy way to get in touch if they have any questions or issues during the event. You can include things like your website, emails, and social media handles, as well.
6. Upcoming Events
Informing attendees about future events is a strategic way to maintain their interest and ensure continued participation. If multiple events are lined up, you may choose to highlight the most significant ones or those that align with the interests of your current audience.
Ideal Events for Using Programs
Holiday event programs are ideal for various occasions. They’re a staple at corporate parties, where they can help communicate the event’s timeline, recognize important contributors, and promote the company brand. At charity events, they play a crucial role in acknowledging sponsors and providing information about the cause. Meanwhile, community festivals can help attendees navigate the event and encourage participation in various activities.
Get Your Programs Printed Today
As you can see, the importance of a well-crafted event program cannot be overstated—it serves as a guide, a marketing tool, and a cherished memento for attendees. With the holiday season upon us, there’s no better time for event coordinators and program managers to secure their needs.
At Davant Indy, we excel in designing, printing, and delivering exceptional programs straight to your event venue. As your local go-to printer, we’re committed to meeting all your printed needs with professionalism and creativity. Beat the holiday rush and contact Davant Indy today. Make your holiday event a memorable one with our beautifully designed and expertly printed programs.
