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In this day, a lot of business owners make the mistake of forsaking print marketing in favor of digital marketing, but tangible printed marketing materials are crucial in making a good impression. The best-printed marketing pieces are well designed and use the same fonts, colors, and themes so they all work together. In this article, we will outline how using the right printing marketing materials can help you effectively reach and engage your target customer, and in turn, improve sales. After all, these printed materials are often times the first interaction customers will have with your company.
What is Print Marketing?
Print is tangible. The physical form of a brochure, business card or catalog lends an enduring advantage over digital formats, which are more frivolous and temporary. Modern print design makes use of better printing technology, designs, and materials, and the results are high-quality tangible goods that you can’t deny taking a look at when they’re posted through your door. When you take the time and invest in your print content used for marketing, and you’ll see a higher ROI from your marketing efforts. To start, it’s important to understand exactly what marketing materials are.
What are Print Marketing Materials?
Basically, print marketing materials are a collection of printed “leave-behind marketing materials”. They can be utilized to support the product, service or event your company or business may be trying to promote. They are the backbone of any branding effort, as it’s the best way to put your company right in front of your ideal customers.
3 Print Marketing Ideas
Here are some popular print marketing materials to use as a way to increase your sales.
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Business Cards
No matter how long other content forms battle upon the digital landscape, business cards will never die! They’re the swiss-army knife of print and can be created for individuals, departments, and brands.
Business cards are incredibly important for any form of person-to-person networking. They’re one of the first pieces of content exchanged between individuals at trade shows, meetings, lectures, seminars, and meet-ups of all types. Believe it or not, business card aesthetics are incredibly important for company representation and 72% of people still judge businesses from their cards.
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Brochures
Brochures play an important role in boosting your business and make a statement to your clients. It makes the communication between an organization and its targeted audience effectively. They contain specific information about your company and products with no shared space.
Brochures are both effective and pocket-friendly mode of marketing, and trifold brochures, specifically, offer a benefit in their ability to include larger amounts of information into a small and compact document. Trifold brochures provide four times more space than a standard single sided flyer.
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Direct Mail Postcards
Postcards are formed of just one thick two-sided sheet, making them easy to read and easy to create. Direct mail advertising is the process of sending offers or promotions by mail to current customers or other consumers. Direct mail advertising pieces often include a sales letter, brochure, order form, and prepaid envelope. Small companies will also advertise in direct-mail magazines or inserts with other companies to save on costs.
Why use postcards?
Direct mail promotions in postcard form are as popular as ever! They easily stand out from the pile and since no pages need to be turned, a customer needs to take just a couple of glances to work out what the postcard means.They’re ideal for promotions and can be targeted to seasons or trends. A business can purchase mailing lists of potential customers through a mailing list distributor such as the Direct Marketing Association or Dun and Bradstreet. Additionally, direct mail postcards are a highly measurable form of marketing. This can largely be accomplished by keying the coupon used in a direct-mail campaign.
Increase Sales With Print Marketing
Despite popular belief, print is NOT dead! While its use may have shifted, if you look all around you on a daily basis, you will see print is still very much alive! And if your printed marketing materials are low quality, consumers will assume your products are too.
Here at Davant we provide a wide variety of products and can surely meet any need. Send us a message, or give us a call at (317) 849-6565 and we’ll help you get started on the most effective forms of print marketing for your business.
