Ideas For Summer Print Marketing
One way to create meaningful messages and promotions, without spending time and money on marketing research, is to capitalize on things that most people like. And one thing that most people like is SUMMER!
This year, in addition to making your own summer plans, make summer print marketing plans for your business. To do that, consider what summer means to your customers (and staff) and develop promotions that take advantage of those characteristics.
Summer Print Marketing Ideas. That Work.
Print door hangers with your company information and have employees spend a day hanging them on local doors. This summer print marketing tool is impossible to ignore and cheap to print! Use them to generate leads or yield instant sales. A good door hanger marketing campaign will target demographic-selected neighborhoods occupied by those who are most likely to buy.
Plan a Scavenger Hunt
An outdoor scavenger hunt can be a fun way to engage your community and generate interest in your business. When this summer print marketing idea is done right, you’ll also get free publicity from local media. For example, a local pizzeria wants to increase awareness and boost Facebook likes, so it hides company envelopes that can be redeemed for $50 gift cards near local landmarks. The company snaps a photo of each branded envelope location with the landmark in the background and posts it to Facebook as a clue. When someone finds the envelope, they call the pizzeria, come in to get their gift card, and get their photo snapped for the page as well.
Summer Event Magnets
Compile a list of local summer events – concerts, festivals, tournaments, etc. – and print the list on magnets that also feature your brand and promotional advertising. Maybe even distribute the magnets with a door hanger marketing effort. This is a great summer print marketing method to get your brand placed on refrigerators throughout your local service area.
Summer Rewards Card
Create a special loyalty/rewards card just for the summer season. When customers use the card ten times, they get a special discount! Then any customer who uses the card all ten times gets their name in a drawing for a big “grand prize.” We recommend this summer print marketing tool be entirely completed by the end of August to drum up a lot of sales in a short period of time.
Send out Summer Swag
Summer print marketing doesn’t just mean paper. Send potential customers flip-flops, mesh bags for carrying wet swimsuits home from the pool, or sunglasses. You’ll get even better results if you can tie the swag into your brand.
Host a Local Event
Even if your business is online based, hosting a local event can get you in front of new people and position your business as a community leader. Use this as an opportunity to show off your space, and send your guests home with a bag full of your print collateral that they can keep on hand. Since it’s summer, don’t think about an event with speakers and industry knowledge; think instead about hosting a relaxing event that also gets you in front of potential customers.
A tried-and-true summer print marketing tool. Eye-catching lawn signs in front of the homes you service is a great way to have mini billboards all over town as people are out walking, visiting with neighbors, and enjoying the nice weather. Most homeowners have no problem allowing you to promote your business while you work for them. This gives neighbors and other homeowners a chance to see your company at work in the area and an opportunity to observe the quality of your performance.
Before and After Brochure
Remember, as the saying goes, “A picture is worth a thousand words.” Create a brochure featuring some of your “weak” to “chic” makeovers to impress prospective clients. Before and after photos are dramatic ways to demonstrate the transformations your company can make.
Do you need help coming up with an effective summer print marketing tool for your company?
Summer is an amazing time to kick off printed projects with a fun spin! As you can see, with a bit of creativity you can develop unique summer print marketing campaigns that make marketing fun for customers and profitable for your business.