Signage is one of the most important tools in bringing attention to your business. It is usually the first thing customers see and can sometimes be what leads them to your business in the first place. Signage is often the first impression customers receive of your business, so it’s crucial to make sure your signage is communicating what you want it to!

Here at Davant, we know how overwhelming the process of designing signage can be, so we’ve compiled some tips to help you make the best signage for your business. Let’s get started!

Message

Signage is meant to deliver a message to customers. You may think that this should be the simplest part of designing signage, but it is easy to make mistakes when trying to deliver a message via signage. For your sign to be effective, your message must be short and clear. You want the message on the sign to best represent what you are trying to say in the most concise way possible.

By keeping your message short, your sign will be easier to see and read with just a glance. This is especially important for outdoor signage that is meant to be read by drivers. When it comes to signage, less is usually more, so get straight to the point and don’t use any overly complicated language.

Size

Signage comes in all sorts of shapes and sizes, so when picking the size of your sign it is important to consider the distance you expect your sign to be viewed from. Think about where the sign will be placed and what obstacles may be in the way of viewing it.

Visibility is paramount when it comes to signage, so it is important to make sure the size of your sign is appropriate for where it will be displayed. When it comes to outdoor signage, we recommend oversized signs that are easily viewable by people driving by.

Color

Colors can either make or break a sign. A pop of color can draw attention to your sign, but certain color combinations can also make your sign unreadable. You want to make sure your sign has enough color to stand out, but not so much color that it can’t be read or that detracts from the message.

When choosing a background for your sign, we suggest using something that won’t take away focus from the main message. Black is the perfect complement to any light color and white pairs well with darker colors. The greater the contrast between the colors on your sign, the easier it is to read the message, especially from a distance.

Font

Like colors, fonts can make or break a sign based on how they affect the readability of the sign. With signage, we suggest steering away from cursive fonts and sticking with clean, crisp, easy-to-read styles. You want to use a font that highlights and draws attention to the letters without making them difficult to read.

Most professional fonts have different weights, from regular to bold to extended, etc. We recommend using these stylistic choices to your advantage by drawing more attention to the most important parts of your message. It is also crucial to use sufficient spacing in your fonts so that the words and letters can be easily distinguished.

Images and Graphics

If you want to use an image or graphic on your sign, be careful to make sure you’re not overdoing it. As with the sign’s message, less is often more. Adding a border to your sign can increase reading speed by up to 25% as it forces the eye to focus on the message, so we recommend employing borders for signs that will be placed outside.

Full-color photos and graphics can also be employed to grab the reader’s attention and add greater impact to your sign. Artwork, logos, and other graphics can be added to your sign to enhance its layout and design; just be sure the graphic doesn’t overwhelm the sign.

Practicality

It is important to remember that even with all the fun, creative choices for designing your signage, there is also a practical side to it. If your sign is hard to read or displays incorrect information, it is essentially worthless. A sleek design and proper maintenance of your sign will ensure that customers get the message you intend to deliver.

Your sign needs to be visible and readable from a standard viewing distance while also standing out from its surroundings. For smaller signs, we suggest using a dark background and lighter letters. Lighting is also important, especially for outdoor signs, so that your signage can be properly read at all times of the day.

Printing

Once your signage design is complete, Davant is here for all your signage printing needs! Here at Davant, we pride ourselves on focusing on our clients and personally engaging with you and all of your needs. Our staff believes in working with people and not just the business. For more information about our printing services, visit our website.

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